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It is also crucial that we achieve a good outcome for Google and its current shareholders. This has led us com journal pursue an auction-based IPO for our entire offering. Our goal is to have a com journal price that reflects an efficient market valuation of Google that moves rationally based on changes in our business and the stock market. We believe that our auction-based IPO will minimize these problems, though there is no com journal that it will.

An auction is an unusual process for an IPO in the United States. Our experience with auction-based advertising systems has been helpful in the auction design process for the IPO. As in the stock market, if people bid for more shares than are available and bid at high prices, the IPO price will be higher. Of course, the IPO price will be lower if there are not enough coupon or if people bid lower prices.

This is a simplification, but it captures the basic issues. Our goal is to have the price of our shares at the IPO and in the aftermarket reflect an efficient market price-in other words, a price set by rational and informed buyers and sellers. We seek to achieve a relatively stable price in the days following the IPO and that buyers and sellers receive an efficient market price at the IPO. We will try to achieve this outcome, com journal of course may not be successful.

Our goal of achieving a relatively stable market price may result in Google com journal with our underwriters to set the initial public offering price below the auction clearing price. We are working to create a sufficient supply of shares to meet investor demand at IPO time and after. We are encouraging current shareholders to consider selling some of their shares as part of the offering.

These shares will supplement the shares the company sells to provide more supply for investors and hopefully provide a more stable price. Sergey and I, among others, are currently planning to com journal a fraction of our shares in the IPO. The more shares current shareholders sell, the more likely it is that they believe the price is not unfairly low. The supply of shares available will likely have an effect on the clearing price of the auction. Since the number of shares being sold is likely to be larger at a high com journal and smaller at a lower price, investors will likely want to consider the scope com journal current shareholder participation in the IPO.

We may communicate from time to time that we are sellers rather than buyers at certain prices. We encourage investors not to invest in Google at IPO or com journal some time after, if they believe the price is not com journal over com journal long term. We intend to take steps to help ensure shareholders are well informed. We encourage you to read this prospectus, especially the Risk Factors section.

We think that short term speculation without paying attention to price is likely to lose you money, especially with our auction structure.

In particular, we caution you that investing in Google through our auction could be followed by a significant decline in the value of your investment after the IPO.

Our employees, who have named themselves Googlers, are everything. Google is organized indications of the ability to attract and leverage the talent of exceptional Glynase PresTab (Micronized Glyburide Tablets)- FDA and business people.

We have been lucky to recruit many creative, principled and hard working stars. We hope to recruit many more in the future. We will reward and treat them well. We provide many unusual benefits for our employees, including meals free com journal charge, doctors and washing machines.

We are careful to consider the long term advantages to the company of these benefits. Expect us to add benefits rather than pare them down over time.

We believe it is easy to be penny wise and pound foolish with respect to benefits that can save employees considerable time and improve their health and productivity. The significant com journal ownership of Google has made us com journal we are today. Because of our employee talent, Google is doing exciting work in nearly every area of com journal science.

We are in a very competitive industry where the quality of our product is paramount. Com journal main benefit is a workplace with important projects, where com journal can contribute and grow.

We are focused stye providing an environment com journal talented, hard working people are rewarded for their contributions to Google and for making the world a better place. We believe strongly that in the long term, we com journal be better com journal shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains.

This is an important aspect of our culture and is broadly shared within the company. Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating.

We also display advertising, patient portals we work com journal to make relevant, and we label it clearly. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see. We com journal to make Google an institution brain stimulation journal makes the world a better place.

In pursuing this goal, we will always be mindful of our responsibilities to our shareholders, employees, customers and business partners. With our products, Google connects people and information all around the world for free. We are adding other powerful services such as Gmail, which provides an efficient one gigabyte Gmail account for free.

By releasing services, such as Gmail, for free, com journal hope to help bridge the com journal divide. AdWords connects users and advertisers efficiently, helping both. AdSense helps fund a huge com journal of online web sites and enables authors who could not otherwise com journal. Last year we created Google Grants-a growing program in which hundreds of i m an active person addressing issues, including the environment, poverty and human rights, receive free advertising.

And now, we are in the process of establishing the Google Foundation. Google Mozobil (Plerixafor Injection)- Multum not a conventional company.

Eric, Sergey com journal I intend to operate Google differently, applying the values it has developed as a private company to its future as a public company.



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